Giulia Archetti has worked in the art industry for 16 years. As an art history graduate from the University of St Andrews, she started her career as an Art Specialist in Milan and later in London at Christie’s. After an MBA she switched role and focused on the business and commercial management and continued to work for Christie’s between London and Paris. She worked for Science Ltd -Damien Hirst’s studio - in London, before joining Sotheby’s France. She dived into the world of Digital Art and NFTs in early 2020, by collaborating and advising the team at CADAF, Crypto and Digital Art.